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News: SanDisk Announces MicroSD Albums

092208_tf_SlotMusic.jpgIn an attempt to reconnect consumers with in-store music purchasing (the CD album industry is down the tube for everyone but Kid Rock, who refuses to sell his music on iTunes), SanDisk, with the backing of the four major music labels, announced today an initiative called SlotMusic, which could change the music industry as we know it.

 
 

Their aim is to put entire albums on MicroSD cards, which Wal-Mart Stores and Best Buy have agreed to begin selling later this year. Aimed at the millions of cellphones with MicroSD slots, each card will also come with an adapter to let it plug into the USB slot of computers.

This news has the potential to revitalize the music industry. We picked up on this from an article in the New York Times Blog, and they made some great points about the more appealing aspects of MicroSD cards over CDs and digital downloads.

SanDisk expects the price of each card to be about the same as a CD. Music will be in the form of MP3 files, with no digital rights management restrictions. The labels also hope to add value to the cards with liner notes, lyrics, videos and other digital goodies. Plus, the cards can be erased and reused, making it a 2-in-1 value.

All of that, and it's just easier to use for cell-phone listeners. If you want to get music onto a cellphone, sticking one of these cards in is easier than downloading and transferring songs. You can’t play SlotMusic cards in your car or home stereo, but if the format takes off, it won’t be too long before we see card readers on other devices.

The music labels, not SanDisk, create the albums and sell them to retailers. SanDisk simply sells the cards to the labels, just as a vendor might sell them blank CDs. (The company intends to license the technology to other makers that could sell cards to record companies.)

Some downsides? The selection will be slim to start, with each label producing a few dozen titles initially. Plus MicroSD cards are really small. We know smaller is generally better (thus the appeal of intangible digital music), but these have the potential to be lost under couches and car seats forever.

Tell us: Is this a format that has staying power? Or are you sticking to iTunes?

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NEWS, card, memory, music, iTunes, cell phone, MicroSD, SanDisk, albums

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Comments (6)

SanDisk, with the backing of the four major music labels, announced today an initiative called SlotMusic, which could change the music industry as we know it.

You're joking, right? I'm gonna pay CD prices for an album's worth of mp3s? Why not just buy the CD, get full-quality tracks, and get a nice backup you aren't likely to lose?

Beyond that, why would anybody in their right mind want to buy a whole album full of filler on some stupid flash do-dad they can't even play in their car or on their home stereo, when they can buy just whatever tracks they want as mp3s off of Amazon (or as .AAC files on iTunes)?

I think I've met one person in my entire life who actually listened to music on their cell phone (apart from iPhone folks), and they bought their music online.

Record company executives must be smoking all of Whitney's crack.

posted by sunspot42 on 2008-09-23 01:13:28
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I think this will only work if they can provide a new, proprietary multimedia listening experience. Today it's not enough to just put some files on a card and slap a sticker on it.

posted by hejiranyc on 2008-09-23 11:39:16
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I'll stick with vinyls thank you. You know, looking at the record sleeve admiring the artwork while you listen to the music.

posted by DemRain on 2008-09-23 13:50:38
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This is what I thought they should start doing with movies. I would love to just plug one of these right into my DVR so I could access the movie from my DVR and use my DVR remote which has convenience forward-30-seconds and back-8-seconds buttons which is way easier than rewinding with a DVD player remote.

posted by Fatica on 2008-09-23 13:54:20
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Riiiight...because it's so much easier to find that album you've been looking for since it's on a tiny piece of plastic...in your media/living room...under godknowswhat surface it happens to be stuck to.

posted by onephatcow on 2008-09-23 21:49:43
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Wow. The sheer stupidity of this boggles.

posted by AlmostAD on 2008-09-25 01:12:16
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